Muscle Shoals, Alabama
Found for the job you do, not only for the famous name
JM Marketing builds, hosts and maintains websites for businesses in Muscle Shoals and Colbert County, Alabama, and sets up their on-site SEO. Jeff McDaniel has clients in Muscle Shoals and works there regularly.
What JM Marketing does
JM Marketing builds, hosts and maintains websites for Muscle Shoals businesses and sets up the on-site SEO that gets them found for the job they do, not only for the city’s name.
A page for the local customer first, with a clear section for visitors further down.
Hosted on JM Marketing’s own servers, backed up before any change is made.
Monthly WordPress, plugin and security updates.
Titles and headings that put the service ahead of the city name, with Colbert County named too.
The local picture
Muscle Shoals is one of the four Shoals cities, with Florence, Sheffield and Tuscumbia. For a business that serves the whole area, see website design across the Shoals.
Muscle Shoals is one of the four Shoals cities, in Colbert County, and its name is known nationally for a long association with the recording industry. That recognition is out of all proportion to the city’s size, and it shapes how a Muscle Shoals business shows up in search.
A Muscle Shoals business is easy to find if somebody is searching the famous name and hard to find if they are searching for a plumber. Web design for a Muscle Shoals business has to name the service first and the city second, in the page title and the first heading, so the site competes for the search a customer actually makes rather than the one the city is famous for.
Visitors come to Muscle Shoals for the music history, and they spend money with businesses that have nothing to do with music: places to eat, places to stay, shops and services. A visitor searching from out of town needs to know what a business is, where it is and whether it is open, on the first screen of a phone.
A Muscle Shoals website can serve the local customer and the visitor if it keeps them apart on the page. The top says what the business does and how to reach it, for the local customer. A short section further down speaks to the visitor: where the business is, how to find it and what to expect. Neither has to read through the other’s information to find their own.
Muscle Shoals is one of four cities, with Florence, Sheffield and Tuscumbia, in an area of about 148,800 people, and the Tennessee Valley Authority has a long-standing presence there, including agricultural research. Customers in the other three cities search under their own city’s name, so a Muscle Shoals site should name them too, wherever the business genuinely serves them.
The longer version is in Serving Locals and Visitors From One Muscle Shoals Website.
Clients in the area
JM Marketing has paying clients in Muscle Shoals, and Jeff McDaniel still does a lot of work there and across the Shoals.
Talk to Jeff
Call or text Jeff McDaniel about your Muscle Shoals business. He will tell you plainly whether your site is found for the work you do, and what would change that.
or email jm@jeffmcdanielmarketing.com
Jeff McDaniel · JM Marketing · Malvern, Arkansas
Serving Muscle Shoals and Colbert County, Alabama
Areas we serve
Each area JM Marketing serves has its own page, and all of them are listed together on the Areas We Serve page.
Mississippi: Tupelo · Booneville · Corinth
Tennessee: Savannah and Hardin County
Alabama: The Shoals · Florence
Arkansas: Hot Springs · Malvern · Benton · Bryant
