Florence, Alabama
Built, hosted and looked after by somebody who answers the phone
JM Marketing builds, hosts and maintains websites for businesses in Florence and Lauderdale County, Alabama, and handles their on-site SEO. Jeff McDaniel has clients in Florence, works there regularly, and is the person who answers when a client calls.
What JM Marketing does
JM Marketing builds a Florence business its website, hosts it, keeps it maintained month by month and sets up its on-site SEO. When something needs changing or breaks, the call goes to Jeff McDaniel, the person who built it.
Written about the business and about Florence, not a template with the city name swapped in.
Hosted on JM Marketing’s own hardware, with backups before every change.
Security patches, WordPress and plugin updates done every month.
Titles, headings and structured data that name Florence and Lauderdale County.
The local picture
Florence is one of the four Shoals cities, with Muscle Shoals, Sheffield and Tuscumbia. For a business that serves the whole area, see website design across the Shoals.
Florence has about 40,200 people and is northwest Alabama’s primary economic hub, the largest of the four Shoals cities. It is a university town with a downtown: the University of North Alabama, Alabama’s oldest state-certified university, is here, and the Port of Florence on Pickwick Lake serves local industry.
A search for web design in Florence, AL brings up out-of-state agencies running automatically generated “web design Florence AL” pages with no connection to the city. A Florence business is competing with other Florence businesses and with national template shops at the same time, and its own website is where it can show a customer the difference.
A website built and maintained by a real person changes when the business changes. New hours, a new service or a festival weekend go on the site that week. When a form stops sending or a page breaks, there is a phone number with a person on the other end who already knows the site. For a Florence customer, that shows up as information that is current and a site that works.
The University of North Alabama brings a student population that turns over every year. Each fall, a new group of customers arrives in Florence who have never heard of the businesses that were here before them, and they look everything up on a phone. A Florence business that wants them has to be findable by somebody with no local knowledge, every year, not just once.
The W. C. Handy Music Festival and the Alabama Renaissance Faire bring visitors into Florence looking for food, somewhere to stay and things to do. A Florence business that keeps its site current around those dates, with hours and anything it is doing for the occasion, is there when those visitors search.
More on this in What a Locally Maintained Website Does That a Template Doesn’t.
Clients in the area
Jeff McDaniel has clients in Florence and works there regularly. One of them is already named on this site.
Florence, AL · Radio station
Sports talk radio. Website, live streaming and the podcast archive, all hosted on JM Marketing’s own servers. Visit the site.
Talk to Jeff
Jeff McDaniel answers his own phone. Call or text about your Florence business and talk to the person who would build, host and look after the site.
or email jm@jeffmcdanielmarketing.com
Jeff McDaniel · JM Marketing · Malvern, Arkansas
Serving Florence and Lauderdale County, Alabama
Areas we serve
Each area JM Marketing serves has its own page, and all of them are listed together on the Areas We Serve page.
Mississippi: Tupelo · Booneville · Corinth
Tennessee: Savannah and Hardin County
Alabama: The Shoals · Muscle Shoals
Arkansas: Hot Springs · Malvern · Benton · Bryant
