A Corinth business often has two kinds of customer. One lives in Alcorn County, knows the business by name and wants to know whether it is open. The other is in town for Shiloh National Military Park, Pickwick Lake or the Crossroads Museum, has never heard of the business, and wants to know whether it is worth the drive. One website can serve both, but only if it is built with both in mind.
Put the local’s answers at the top
Locals want three things: the hours, the phone number and whether you have what they need. Put the hours and a tap-to-call number in the first screen of the homepage on a phone, in plain text rather than inside a picture. If the business sells parts or stock, a short list of what it carries lets a customer check before calling.
Then show a visitor what you are
A visitor needs a picture of the business before committing to the trip. A few good, recent photos, a short description in plain words and an honest idea of what to expect do that job. A visitor choosing between places on the way back from Shiloh is more likely to pick the one that showed them what they would find.
Directions for somebody who has never been here
Locals do not need directions. Visitors do. A map link that opens properly on a phone, and a sentence describing where the business is in terms a stranger can follow, saves a phone call and a wrong turn.
Name Corinth where it counts
Visitors search from somewhere else, so they search by place: a kind of business plus “Corinth MS”, or something near Shiloh. The page title, the first heading and the business description should name Corinth. The site’s structured data should carry the address, the hours and the phone number in the format search engines read, so they can answer a visitor’s question directly.
Keep both halves current
A site written once and left alone drifts out of date in both directions: the hours stop matching for the local, and the photos stop looking like the business for the visitor. A check every few months, and after any change in hours, keeps it useful to both.
JM Marketing builds, hosts and maintains websites for businesses in Corinth and Alcorn County. See website design in Corinth, or call Jeff McDaniel at 662-422-1809.