Your hours are on your contact page. A human reads them fine. That isn’t the problem.
The problem is what happens when someone asks their phone “is it open right now?” The answer doesn’t come from reading your page. It comes from a database, and that database only knows what your website has stated in a machine-readable form.
If your site has your hours as ordinary text in a nice font, you’ve told people. You haven’t told the machines. So the assistant says it doesn’t know, or worse, it guesses from something stale it found on a directory site.
The fix is structured data — a small block of code that sits in your page and says, in a standard format every search engine understands: this is the business name, this is the street address, this is the phone number, these are the hours, this is what we sell.
We went through every site we host and added it properly. Along the way we learned something worth passing on: stating that you’re closed on Sunday is more useful than saying nothing about Sunday. Silence gets interpreted. “Closed” gets repeated accurately.
There’s a second benefit that matters more every month. The same structured data is what AI assistants read when someone asks them for a recommendation. A business that states its address, phone, hours and services in that format is quotable. A business that doesn’t is a guess.
None of this changes how your site looks to a visitor. It changes whether a machine can answer a question about you correctly — which is increasingly how people decide where to go.